Advertising campaigns are built to achieve a particular objective or a set of objectives. Such objectives usually include building a brand, raising brand awareness. An increasing rate of conversions or sales. The rate of success or failure in achieving these goals is effective measures.
These are the points to remember while creating ad campaigns for your business:
(1) It should be simple.
(2) It should be able to hold the reader's attention.
(3) It must be symbolic.
(4) It should have conviction value.
(5) It should educate people.
(6) It should have to memorize value.