There are numerous benefits of mobile advertising, some of them are:
- Easy access: The average user spends over an hour per day on the top five social media apps and over 2,600 times a day they will tap, swipe and click their phone.
- A lot of information can be gathered about user preferences by using location-based marketing, all because of their phones. This helps with ad personalization, targeted advertising that can be adjusted based on things like buying history and location to speak directly to one person.
- Mobile marketing increases the ability for items to "go viral." With no added effort or expense, you can get a lot of exposure.
- It is cost-effective. This is probably one of mobile marketing's most important benefits, and there are a couple of ways to look at it.