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Social media metrics are used to track the performance of social media marketing. It allows marketers to gain insight into several aspects that enable them to make better marketing decisions, investment decisions, marketing performance, and more. It plays a vital role in social media analytics. Here are some important social media metrics that matter for marketers: 

1. Volume

2. Reach

3. Engagement

4. Conversion

5. Customer

6. Awareness

7. Influence and share

So, these are some important metrics that matter in social media marketing. 

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