Here are some tips about how to design content-based Instagram stories:
-1st thing is story dimensions which helps you to create your view Instagram stories to stand out.
-Keep it simple with static graphics & quick explainer videos.
-Maintain a consistent theme to make story images that help your followers to recognize your brand stories. Style of the image, layout & color combination.
-Add the interactive stickers to drive an engagement on your Instagram stories. Add poll, emoji slider, Q&A, DM which helps your followers to easily converse with you on Instagram stories.
-Use design tools that help you to design & customize your story graphics.