There are 3 major steps to creating competitors ads,
-Direct competitors, Indirect competitors, replacement competitors.
Direct competitors: A direct competitor is when someone offers about the same products produced by your company and both companies are getting profit from the brand advertising.
-Indirect competitor: It is a conflict between vendors whose products and services are not the same but that could satisfy the same consumer need. The term contrasts with direct competition in which businesses are selling products or services.