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Calculating the Facebook cost per engagement is straightforward. Divide the campaign's net ad expenditure by the total amount of ad engagement acts.

For a branding/educational strategy target, knowing the cost-per-engagement is critical. If you're running a lead generation or sales strategy, though, you'll need to look deeper into the measurements.

In other advertising sites, the cost of engagement on Facebook is known as the cost of operation.

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Welcome to askonline. At the site you will get information for a variety of topics. You can upload questions or articles. We seek to keep our laws * Do not upload copied content. * Content must be original. * Do not upload advertising content * Do not upload links as a title * Do not upload more than 1 link in the article Users who do not comply with the rules will be deleted. Enjoy

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