It's hard to get useful results from organic-only ads on Facebook these days. Frequently, to produce any valid results, you need a prepaid purchase behind your ad campaign.
The best Social media matrics to turn your next Facebook campaign into success by driving more traffic and increase conversions rate, and many more. And that is
-Define your conversion event
-Keep the destination in front of your mind
-Create eye-catching visuals
-Keep copying short and sweet
-Include a direct call-to-action