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What is B2B marketing?

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As the name suggests, business-to-business marketing refers to the marketing of products or services to other businesses and organizations. It holds several key distinctions from B2C marketing, which is oriented toward consumers.

In broad sense, B2B marketing content tends to be more informational and straightforward than B2C. This is because business purchase decisions, in comparison to those of consumers, are based more on bottom-line revenue impact. Return on investment (ROI) is rarely a consideration for the everyday person — at least in a monetary sense — but it’s a primary focus for corporate decision makers.

Welcome to askonline. At the site you will get information for a variety of topics. You can upload questions or articles. We seek to keep our laws * Do not upload copied content. * Content must be original. * Do not upload advertising content * Do not upload links as a title * Do not upload more than 1 link in the article Users who do not comply with the rules will be deleted. Enjoy

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