As with aspects of social media marketing, you will need an IG stories strategy to be successful and achieve your goals. Here are few steps which helps you to create the best Instagram stories strategies;
1.Post between one to seven stories each day.
Completion rate is determined by calculating the number of times your stories were watched from the first story frame all the way to the last story frame within the given 24 hrs time period. This means that if you post between one to seven stories, the chance is 70 percent of your audience will stick around until the end your last post.
2.Post stories at optimal times:
Given that stories only last for 24hrs.you will want to maximize the reach of that content when you post it. The best time to post your story is when most of the audience was active.
3.Build 1:1 relationships with your audience:
Stories give brands the chance to get back to the roots of social media,and engage with their followers on a 1:1 basis.
4. Post consistently:
Consistently is key to social media success. And that is especially true for stories. Because stories only last 24hrs, you need to post new content daily to keep your audience engaged.
5. Use stories ads to boost reach, engagement, and conversions.