Quora has chosen advertising as its business model. The advertising business is currently as of early 2k16, saturated with a lot of supply coming from mobile and Facebook. This supply has been driving prices, to Google’s dismay for several years now. The Quora Ads platform reports on the following performance metrics; impressions, clicks, click-through, rate, cost per click, spend, clickthrough conversions, view-through conversions, conversion rate, cost per click-through conversion, cost per total conversion. All of these metrics will automatically show up in the standard view of advertising tracking tools. In order to track conversion, for desktop and mobile campaigns, you will need to install the Quora pixel. To get a rundown of your account’s performance, advertisers are able to set up email reports. These reports can be pulled at the account, campaign, ad set, or level and can be scheduled at a daily or weekly cadence.