B2B marketing, also known as Business To Business marketing, is a sort of marketing that involves the sale of goods from one firm to another. Let's say you're a maize farmer. You can now either sell the corns yourself or to a company that buys raw materials. Which approach do you believe will generate the most revenue for you?
If you guessed selling to businesses, you are correct. The explanation for this is simple: a firm buying raw material buys it in bulk, whereas a person buys it according to his or her needs. As a result, if you sell it straight to another company, you'll almost certainly make more money.
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