Building your next campaign with the help of the Fb ad library is easier than you think. Here is a five steps process you can follow to find competitor ads, learn how they are engaging their audience, and how to position your brand and offers more attractively.
1. Collect a list of Competitors:
To get started, pull together a list of competitors in your space. The length of your list is entirely up to you, but we recommend keeping it to no more than 10 brands. This number will give you a good cross-section of brands and ad campaigns, helping you see what they are up to without overwhelming your senses.
2. Find competitor ads:
Next, go to the Facebook ad Library and search for each brand. It is possible that brands may not be running ads at present, so this exercise is one you want to consider running at least once every two weeks to see what your list is up to.
3. Collect ad information:
With access to ads, sort them using the filters in the ad library to find information that is relevant to your market.
Remember you can filter ads by country, impression recency, and platform, so be sure to get as specific as possible to ensure that you are creating targeted and competitive ads.
4. Deconstruct Funnels:
Smart marketers know that ads are tied to funnels. Funnels usually consist of an ad that drives traffic to a specific location, which is typically a landing page. While you can tell which ads are running, determining how competitive and creative your competitors are can only be done by following their funnel.
5. Create stronger ads:
Research in hand, it is time to start creating your ads. Here are three areas to pay attention to along with questions to guide your ad creations.