As a digital media marketer, Shorts are the first step in the journey to build a monetization model for shorts on the YouTube platform. This is a top priority for us and will take us some time to get it right. We are actively working on this and will take the feedback gathered from our community to help develop a long-term program specially designed for YouTube shorts.
We are excited to start rewarding creators for their contributions through the shorts fund. At the same time, we will expand our shorts player across more surfaces on YouTube to help people find new creators, artists, and shorts to enjoy. We will also begin to test and iterate on ads to better understand their performance.
YouTube has helped an entire generation of creators and artists turn their creativity into business. We have paid more than $30 billion to creators, artists, and media companies over the last three years, and we remain deeply committed to supporting the next generation of mobile creators with shorts.