Competitive monitoring may help almost every department in your organization. Here's a list of who in your company or organization is track competitors.
-> Sales teams:
This team's success is influenced by how effectively they research their competitors and how well they can persuade prospects of their benefits over competitors.
-> Departments of marketing:-
In a variety of methods, it can track and evaluate rivals. This entails determining how competitors position themselves in the market, who they target, what channels they use, and what marketing and pricing strategies they utilize.