Facebook is home to some of the most powerful advertising and targeting tools in the marketing game, not to mention its billions of users. Make the most of Facebook with these Creative ad campaign ideas;
1. Go live on Facebook:
The liveness of lives is sometimes daunting, but you can’t deny the stats: Facebook live consistently receives more engagement than almost any other content on Facebook. Get creative with the format and build a better relationship with your followers at the same time. Tell your audience about new products, give them a behind-the-scenes scoop, or just answer their questions. Humanize your brand with a real, friendly face.
2. Get an assist from messenger chatbots:
The 21st century might not have flying cars, but we do have Messenger chatbots. And these helpful little bots do more than just answer common questions; they are also a powerful tool for creative marketing.
Consider the messenger but your new marketing assistant. Turn your chatbot into a personal shopper with customized product suggestions, or use it to give your Facebook followers helpful information related to your service.
3. Share meaningful content with an infographic video:
This one is not so much a creative idea as it is a chance to get creative. Facebook’s current algorithm loves meaningful content that users are inclined to interact with, playful memes have their place, but make sure some of your posts have more meat on their bones.