Facebook has become one of the world's most popular marketing platforms. As the social media behemoth has grown to over 2.7 billion active members, it has also expanded its ad network to accommodate a wide spectrum of businesses.
It's critical to comprehend.
PPC is vital for the same reasons that Facebook advertising is: it's affordable, effective, and quick.
1. Use micro-targeting to reach out to certain groups of people.
2. It boasts the highest retail return on investment (ROI) of any social site.
3. Ad formats that are more suited to your company's needs
4. They are cost-effective and inexpensive (you set your own budget)
5. Facebook ads can produce quick results.
To know more you can also visit about Facebook campaign objectives.